Made to Remix: The Rise of Genderless Fragrance and Why It Matters

The Evolution of Fragrance: Beyond Gender

For decades, the fragrance industry has adhered to rigid gender norms, with floral and sweet notes marketed to women and woody, musky scents designated for men. But as society evolves and challenges these outdated binaries, so too does our approach to scent. Genderless fragrances are no longer a niche category—they’re a growing movement that resonates with the values of inclusivity, individuality, and self-expression.

Why Genderless Fragrance Matters Now

In today’s world, where identity is increasingly fluid, the demand for products that reflect this shift has never been higher. Consumers are seeking out brands that understand and respect the diversity of human experience, and fragrance is no exception. Genderless scents are relevant now more than ever because they offer a way to break free from traditional constraints and allow people to define their fragrance identity on their own terms.

At Chorus, we recognize that scent is an intimate and personal choice. It’s not about conforming to societal expectations but about finding what resonates with you. Our genderless fragrances are designed to be mixed and matched, layered and remixed, so you can create a scent that is truly yours—an olfactory signature that reflects your individuality.

The Lack of Options—and How We’re Changing That

Despite the growing demand for genderless fragrances, the market has been slow to catch up. Many consumers still find themselves confined to the narrow options of “for him” or “for her,” with little room for personalization or experimentation. At Chorus, we’re changing the narrative by offering a collection of fragrances that defy these traditional categories.

Our scents are crafted with a balance of notes that appeal to all genders, creating versatile and fluid options that invite you to explore and play. Whether you prefer a single scent or want to layer multiple fragrances to create a custom blend, our collection is made to remix—just like you.

How to Remix Your Scent

The beauty of genderless, fluid fragrances lies in their versatility. Here’s how you can embrace the “Made to Remix” philosophy:

1. Start with a Base: Choose a fragrance that resonates with your mood or the season. This will be the foundation of your personalized scent.

2. Layer It Up: Add another scent to build complexity. Play with contrasts—try pairing a woody base with a citrus top note, or mix a floral fragrance with something spicy.

3. Adjust as You Go: Fragrance is a journey. As your day progresses, you might find that your mood changes, and your scent can change with it. Carry a travel-sized bottle of a complementary scent to refresh or add to your mix.

4. Make It Yours: There’s no right or wrong way to mix and match. The goal is to create something that feels authentic to you—a scent that embodies your unique essence.

Embracing the Future of Fragrance

At Chorus, we’re not just creating fragrances; we’re crafting experiences that empower you to express yourself freely. In a world that’s increasingly moving away from rigid labels, genderless fragrance represents the future—a future where scent is as fluid and dynamic as the people who wear it.

So go ahead, remix your scent, break the mold, and celebrate the freedom to be yourself—because at Chorus, we believe that the best fragrance is one that’s made just for you.